Engagements that speak
for themselves.
A selection of engagements across brand, retail, Greenlife and industry, where complex challenges required clear direction, aligned stakeholders and disciplined execution.
From strategy through to execution, ensuring commercial outcomes are realised, not just defined.
Brand & Retail
Building a premium avocado brand to drive price premium, retail performance and international expansion
78% purchase intent, $0.50 price premium and expansion into Asia
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Brand & Retail
Repositioning a brand for retail growth
Defined a structured pathway for retail growth and expansion
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Greenlife
Industry & Strategy
Developing a national accreditation strategy to drive industry alignment and adoption
Unified strategic direction and sustainability pathway for APPS
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Industry & Strategy
Shaping the future direction of an industry body
Clear 5-year strategic direction for Fresh Markets Australia
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Industry & Strategy
Brand & Retail
Creating a World-First Industry-Retailer Capability Ecosystem to Strengthen Avocado Quality from Orchard to Store
World-first industry-retailer capability ecosystem connecting orchard, packhouse and retail environments through immersive learning
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Greenlife
Industry & Strategy
Leading Australia's flagship urban greening program and defining its next phase
+$4.5m secured and deployed, Banksia Award winner, UN recognition and record industry sales
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Greenlife
Industry & Strategy
Evolving a national program into a future-facing platform
Launched GSBP, engaged 7,000+ members and won the Banksia Sustainable Cities Award
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Greenlife
Brand & Retail
Launching a national consumer platform to drive category growth
Best Lifestyle App in the World (Webby Awards), 25m+ reach and 8% national category growth
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Brand & Retail
Industry & Strategy
Driving category growth through R&D, stakeholder alignment and retail activation
+5.8% dollar growth, +6.1% volume growth and 67% household penetration
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Brand & Retail
Embedding a marketing function and launching two brands into major retail
3-year retainer building internal capability, launching Ruby Rise and Arlo Avocados into major retail
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Brand & Retail
Driving rapid retail growth in the fresh cuts category through focused commercial execution
+128% sales growth over summer and expanded ranging across the eastern seaboard
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Brand & Retail
Industry & Strategy
Developing a market entry strategy and commercial model for global expansion
Delivered a clear route-to-market strategy and 3-year path to profitability for the Australian market
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Brand & Retail
Creating a premium brand in a commoditised category
Established a distinctive, premium red papaya brand with improved shelf presence and retail differentiation
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Brand & Retail
Creating a differentiated avocado brand and a first-to-market retail innovation
Launched Arlo Avocados and a first-to-market recyclable 4-pack, securing Woolworths trial interest
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Industry & Strategy
Brand & Retail
Resetting strategy, rebuilding capability, and restoring alignment across a national marketing program
4% household penetration growth, improved agency performance and stronger industry alignment
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Capability Building
Building organisations from the inside.
Some of our most valuable engagements are not campaigns or launches. They build the capability, systems and confidence organisations need to operate more effectively long after the engagement ends.
Brand & Retail
Embedded AdvisoryEmbedding a marketing function and launching two brands into major retail
3-year retainer leading and up-skilling an internal team of three, launching Ruby Rise and Arlo Avocados into major retail.
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Brand & Retail
Embedded AdvisoryDriving rapid retail growth in the fresh cuts category through focused commercial execution
+128% sales growth over summer, expanded ranging across the eastern seaboard and an embedded strategic partnership with the marketing team.
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Industry & Strategy
Strategic LeadershipShaping the future direction of an industry body
Led 5-year strategic review as independent chair, building organisational capability around new strategic direction and execution frameworks.
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Industry & Strategy
Workforce TrainingCreating a World-First Industry-Retailer Capability Ecosystem to Strengthen Avocado Quality from Orchard to Store
World-first industry-retailer capability ecosystem connecting orchard, packhouse and retail environments through immersive learning.
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"In under two years, Delcado grew from zero brand awareness to the #1 avocado brand in Australia delivering stronger demand, new retail opportunities and international expansion. I could not recommend David more highly."
Russell Delroy
Owner, Delroy Orchards