Repositioning a brand for retail growth

Overview

Reservoir Partners partnered with Gina's Table to reposition the brand and define a clear path to retail growth. The work focused on elevating the brand, sharpening its commercial strategy and building a platform to support distribution, visibility and long-term scale.

The Opportunity

Gina's Table had a strong product and compelling founder story, but faced challenges in translating this into retail success. Brand positioning lacked clarity and consistency, there was limited cut-through in a competitive category, no clear retail-first growth strategy, and an untapped opportunity to premiumise and scale. There was a clear opportunity to reposition the brand and unlock its commercial potential.

Our Approach

Reservoir Partners worked closely with the founder and team to define and deliver a focused growth strategy. We refined the brand positioning to better reflect quality, provenance and distinctiveness, developed a clear retail-first strategy to guide distribution and execution, provided strategic direction across packaging, creative and communication, defined a roadmap to support expansion into new retail channels, and supported alignment between brand, product and commercial priorities.

The Outcome

Gina's Table demonstrates how focused strategy and brand clarity can unlock retail growth and create a scalable platform for expansion. Strong alignment between brand and commercial objectives, with a focus on retail as the primary growth engine, delivered a clear and practical strategy that could be implemented quickly.